Work Hard, Play Hard: How Kirk Reyes Inspired Gut + Energy

If you ever need someone to deliver a completely spontaneous, flawless presentation in a high-stakes meeting, you want Kirk Reyes in the room.

If you ever find yourself at a 2:00 AM party looking for someone to break out a hidden talent on the dance floor, you also want Kirk Reyes in the room.

Kirk enjoying a social moment at a bar

As the Chief Business Development Officer (CBDO) of b&b BEAU+, Kirk is the ultimate free spirit. Think of him like an eagle who happens to be incredibly good at corporate strategy. He’s a natural socialite, a certified night-owl, sports enthusiast, and a comfort-food lover who will never turn down a bowl of homemade adobo.

But more than just being the life of the party, Kirk is the exact guy whose work-hard-play-hard lifestyle inspired the creation of b&b BEAU+ Gut + Energy.

Most Wellness Products Aren’t Made for Men

When people talk about the wellness industry, the conversation is usually aimed squarely at women. It’s all pastel skincare bottles, delicate-looking supplements, and collagen powders marketed for feminine beauty.

Men? Men rarely feel included in that room. Kirk noticed, and he decided to change it.

Kirk playing sports

"I’m a very social and active guy," Kirk says. "I’m out several times a week, sometimes drinking with friends. But I still wake up early for work or for sports like tennis and pickleball.”

The stress builds up. Your gut starts feeling completely off. Your energy dips, your body clock gets messy, and suddenly you’re awake at 3:00 AM listening to Drake’s Headlines.

Kirk knew he wasn’t the only one crashing. "I’m pretty sure a lot of men can relate to that," he explains. "So when we started building b&b BEAU+, we wanted our products to feel truly inclusive. Something both men and women could actually see themselves taking."

The Sangria-Flavored Solution

Tired of feeling the toll of his own fast-paced, go-with-the-flow lifestyle, Kirk looked at the team during a brainstorming session and asked: What if we built a single solution that actually tackles gut issues, low energy, dull skin, and weight management all at once?

Kirk Reyes holding b&b BEAU+ Gut + Energy

The answer was Gut + Energy, formulated with ActivColla® Fish collagen, Fibersol-2® Fiber, ABALife® Fig fruit extract, and Lalmin® Vitamin B complex.

And because Kirk refuses to drink anything that tastes like medicine, this formula is infused with the rich, bold flavor of a fresh Sangria. It’s premium, science-backed wellness that actually tastes like a happy hour.

Leaving a Real Legacy: Beauty Beyond the Basics

Kirk Reyes on set, sharing the story behind BEAU+

If you ask Kirk what kind of footprint b&b BEAU+ wants to leave behind, don't expect a standard corporate answer about market share or profit margins. He’s looking at the bigger picture.

"We're aiming for beauty beyond the basics... because y'know, beauty isn't just about looks. Beauty is in how you think, how you feel, and how you function." 

Kirk lives life completely in the moment, and Gut + Energy is his way of making sure your body can keep up with whatever the moment demands.

Whether you're rushing to a morning game of pickleball, crushing an unscripted presentation, or recovering from a late night out with friends, b&b BEAU+ has your back.