Our Story Team

Our Story

We believe that best ideas never actually start in boardrooms. Because ours started exactly where all the best confessions do: over cocktails in February 2025. Just a table full of friends, a round of drinks, and the kind of unfiltered conversations about the reality of the daily grind.

We were all playing the same exhausting game. Hustling up the corporate ladder, trying to maintain a social life, and pretending we weren't running on empty. We were living on the go, but our bodies were begging for a reset. We were ambitious, burnt out, and in need of something that could actually keep up with us. But who has time for a slow, complicated wellness routine, right?

So, we went looking for a fix. We wanted one thing—just one—that could handle the mental fog, balance the gut, and give us our energy back. And it had to be effortlessly convenient and actually taste good. We looked everywhere, but the industry only offered us handfuls of pills and empty promises.

We politely declined. If the industry couldn’t give us what we needed, we decided to bottle it ourselves. No compromises. Just breakthrough formulation, disruptive flavors, and real benefits for people who don't have time for a twelve-step morning routine.

This is the plus, redefined for the rest of us. Welcome to b&b BEAU+.

Core Values

Breakthroughs

Innovation with Purpose

We champion scientific breakthroughs that redefine wellness—delivering advanced, effective nutrition solutions for everyday vitality.

Belonging

Customer-Centered Wellness

We foster a sense of belonging by creating inclusive, personalized wellness experiences that resonate with diverse lifestyles and needs.

Beacon

Accessibility for All

We serve as a beacon of inclusive wellness—illuminating paths to better health through thoughtful formats and regional reach.

Benchmark

Excellence in Quality

We foster a sense of belonging by creating inclusive, personalized wellness experiences that resonate with diverse lifestyles and needs.

The Experts Behind Every Order

b&b BEAU+ is powered by a growing team of specialists and trusted partners who ensure every product, order, and customer experience meets our highest standards.

Farrah Jayne Amistad

Farrah Jayne Amistad

Chief Executive Officer

Kirk Patrick Reyes

Kirk Patrick Reyes

Chief Business Development Officer

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Operations Manager

Leading our day-to-day operations and customer experience.

Compliance & Operations Lead Icon

Compliance & Operations Lead

Ensuring Every Product meets regulatory standards and operational excellence.

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Marketing Partner

Driving our digital strategy, campaigns, and brand growth.

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Courier Partner

Our nationwide logistics partner delivering your wellness safely and on time.

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Warehouse & Fulfillment Partner

Responsible for secure inventory management and fast order fulfillment.

b&b BEAU+ Team Collaboration

Behind every b&b BEAU+ breakthrough is a team of driven professionals who live the very lifestyle we serve. The b&b BEAU+ team is composed of industry experts committed to transparency, potency, and premium design.

By bridging the gap between clinical wellness and luxury lifestyle, our team of specialists ensure that every touchpoint, from our breakthrough formulation to overall wellness and lifestyle experiences, is executed with precision.

We are united by a single promise: to deliver synergistic, convenient, and simplified wellness with a plus. b&b BEAU+ is here to support your active and busy lifestyle, providing the reliable foundation you need to conquer your day, wherever the journey takes you.